Exclusively for credit union professionals


Credit Union Leadership and Coaching 



The Credit Union Leadership and Coaching Designation (CULC-D) is a qualification in leadership and coaching that is jointly awarded by eLeadership Academy‚ĄĘ¬†and Royal Roads University to credit union leaders meeting application requirements. Designation holders have developed competencies in leadership and coaching and demonstrated the application of these skills, along with an understanding of their significance within their role in the credit union system. Learn¬†more about¬†this collaboration here.


  1. Completion of a Certificate in Applied Leadership (CAL)¬†through eLeadership Academy‚ĄĘ, representing over 100 hours of focused leadership and coaching training
  2. A minimum of two years working within the credit union system managing others, or equivalent experience leading by influence operationally (preference given to those with longer tenure)
  3. Completion of the 10-Week CULC Designation Program
  4. Demonstration of continuous learning, including 10 logged continuing education hours completed within the last year (may include eLeadership Academy‚ĄĘ, RRU, CCUA, and WOCCU courses or events)

Application and Renewal



CULC Designation applications can be submitted after completing the 10-week Designation Program. CULC Designations are valid for a period of three years.

CULC-D Accreditation

Successful applicants receive a CULC Designation jointly awarded by eLeadership Academy‚ĄĘ and Royal Roads University. This includes a CULC-D certificate and digital credential, recognition at the annual FOCUS Summit, and equivalency credit for the graduate course LEAD 580¬†Leadership, Community, and Collaboration,¬†(which is one of three courses in the¬†Graduate Certificate in Management and Leadership at Royal Roads University).

Program Fee: $3500 CAD / $2595 USD per person

The Designation Program Fee includes two 1:1 mentor coach session, one leadership coaching session, four cohort webinars, team application and project evaluation, and access to eight weekly office hours with faculty for coaching or discussion.


CULC Designations are valid for a period of three years, and recipients may renew after that time. A renewal must include a coaching endorsement letter from a workplace coachee, an overview of continued coaching practice and leadership learning, a mentor coach session, and a log of 10 continuing education hours over three years. 

CULC Designation Program 

This online 10-week, cohort-based program is offered January‚ÄďMarch of each year and is exclusively for credit union leaders pursuing a Credit Union Leadership and Coaching Designation.¬†¬†

Applications for the 2025 cohort will be available June 2024.

The CULC Designation Program Fee includes two sessions with a mentor coach, one leadership coaching session, four webinars, team application and project evaluation, a FOCUS Virtual Summit pass, CULC-D application fee, and access to weekly office hours with faculty for coaching or discussion during the program.  

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Education Partners

Our faculty are accomplished CU executives with extensive educational achievements in leadership, coaching, and NeuroLeadership. We’re pleased to share that 100% of participants would recommend our programs to others, and our completion rate for our instructor-led programs is 96%. Explore all of the courses in our certificate program here, and learn about our digital credentials here. 


We don’t just train leaders. We help build them.


Exclusive to credit unions, eLeadership Academy™ is the only online training solution that provides accessible, actionable training to develop high-performance CU leaders. We are on a mission to help build leadership and coaching bench strength within the system because we know credit unions are a force for good, and their leaders are the catalyst for member and employee experience.


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