Exclusively for credit union professionals.

Shine bright and lead the way.

As part of the eLeadership Academy™ mission to build leaders who change the world for good, we offer eLeaderHUB enrollment scholarships to bright and promising credit union professionals to give them the tools they need to thrive. 

$10,000 in Scholarships Awarded Annually


Each year, we award ten Shine Bright scholarships to emerging credit union leaders. The Shine Bright scholarship includes enrollment in our 12-month annual eleaderHUB program and a one-on-one coaching session with a certified executive coach (scholarship valued at $1000). You can learn more about eLeaderHUB for CU professionals here, and find out about the origins of the Shine Bright Scholarship here.

To apply or nominate a shining star for consideration, please review the application details below.

Shine Bright eLeaderHUB Scholarship Application Requirements

Personal Applications or Nominations:

- Shine Bright scholarships available to credit union and CUSO professionals.

- A letter outlining the applicant’s / nominee's passion for serving others through leadership, why the scholarship would be helpful, and why the applicant is a good choice for a Shine Bright Scholarship (approximately 250 words).

- A letter of support from a manager or colleague.

- Resume, including current role within credit union or CUSO.

How to apply:

Please email submissions to [email protected] and include the subject line: Shine Bright Scholarship Application.

All applicants will receive a confirmation email.


Email [email protected] 

Sandra McDowell
Sandra McDowell


Founder & Lead Faculty

Sandra McDowell knows what it takes to guide an organization that's anchored in cooperative principles, community, and purpose. Early in her career, she received a CCUA national young leader award and World Council WYCUP young leader award. She has spent more than 20 years in executive roles within the credit union system, including as Head of People & Culture, COO, and Acting CEO.

Sandra is a Certified Executive Coach with a Master's degree in Leadership, and she holds an ICF PCC designation along with a Certificate in Neuroleadership. In 2012, she began teaching what she had learned through her education and experience—that program would later evolve into the internationally recognized eLeadership Academy. Today, her mission is to help the worldwide credit union system build a leadership force for good.

Sandra is a long-time partner of CCUA and WOCCU, associate faculty for two universities, and the author of Your Mother Was Right: 15 Unexpected Lessons About Leadership and the Brain.


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